A recent online article about beauty and fashion highlighted some of the comments made by beauty expert Doe Deere. The article includes Ms. Deere’s personal ideas about fashion rules, which she believes are meant to be guidelines rather than rigid regulations. Ms. Deere believes makeup should be fun, as well as innovative. Rather than wearing a red lipstick with a subtle shade of eye shadow, why not highlight the eyes in bold colors as well. Ms. Deere routinely breaks one of the most revered rules in the world of fashion, which cautions against mixing patterns and colors. She sees no harm in combining rainbows of stripes with subtle plaids.
A Cosmetic Industry Leader
Doe Deere is the founder, owner and CEO of a cosmetic line called Lime Crime. Her line incorporates a wide variety of non-traditional colors including cool shades of blue and green. Ms. Deere believes beauty is not necessarily about creating a natural look, but rather about creating a look that expresses the personality of the individual. The makeup a woman chooses to use should make her feel good about herself. Makeup, like fashion, is about capturing the feeling at the moment. Even though there are times when a woman might feel like wearing more subdued colors, there are also times when she might feel more playful.
Doe Deere began her career in 2004, using herself as the primary model for clothing fashions she had created herself. In the beginning of her cosmetic career, she had a collection of products with a unicorn label, which she has since incorporated into her complete line of Lime Crime cosmetics. As a leader in her industry she stays on top of everything created for her company by trying every product herself. She prides herself on her ability to understand the needs of her customers, which helps her create the type of products they want. As a successful entrepreneur, Doe Deere attributes her success to listening to her gut instinct instead of following the crowd.