Who thought gourmet dog food was going to be more than $103 million industry?
With the invention of the eat-like-your-owner strategy, dog owners have an appetite for change in the dog food industry.
Dog owners want to personalize their pets’ nutrition. Farm-to-table dog food is available from Mars Petcare for those living the farm-to-table life. Is it lasagna or beef stroganoff night? Thanks to Mars’ Cesar Home Delights, “he’ll have what you’re having.” On a Paleo diet? Vital Raw makes a Paleo friendly dog food.
Newer companies such as Freshpet Inc. are changing the game. They are using fresh chicken and turkey which requires the finished product to be refrigerated. Freshpet sells its products in branded refrigerators. Freshpet is even changing the smell of dog food; their product smells more like human food. People no longer have to hold their breath as they open the container to avoid the odor.
Bigger companies such as Purina’s Beneful have to become innovative to stay competitive. Purina recently bought Merrick Pet Care, the maker of Backcountry line which has Game Bird and Pacific Catch on the menu.
Aging pets are not left out. Purina’s Bright Minds includes a type of fat sourced from coconut oil which improves senior dogs energy levels. Purina’s Beneful offers three varieties to meet the needs of older dogs. The options available are Beneful Playful Adult Life Formula, Beneful Original Adult Life Formula, and Beneful Healthy Weight Formula.
With new companies changing the standards, the gourmet dog food industry is on the rise and challenging well-known companies to change. For more details, visit http://www.dailyherald.com/article/20151122/business/151129983/.